If you are not already using video as an ecommerce or promotional tool, here are a few reasons you might consider doing so:
It’s inexpensive. There was a time when producing, editing, and posting video was a high ticket venture. This is no longer the case. Equipment is cheap, and there is a variety of editing software that is highly affordable, even on the smallest marketing budget. YouTube, Vimeo, and other websites are easy to use and completely free hosts – and websites can be configured to easily allow video embedding.
Now that we have gotten your objections out of the way, here are just a few of the long list of benefits.
Video improves your SEO. Recent studies show that a video—any video—has a fifty times greater chance of appearing on the first page of search results. Google may be the number one search engine, but YouTube is the reigning number two. You are hindering your website’s search engine optimization by not having a few videos.
Video is appealing. People love video! It is the easiest, fastest, most entertaining way to gain new information. It is interesting and engaging in a way that text is not and never will be. You can use video to offer tutorials, demo product features, deliver customer testimonials, introduce yourself or your business team, and so much more. To put it simply, anything you can do in text can be done better in video. A video newsletter is two to three times more likely to be opened than a text-only one.
Video helps build your brand. You can make your brand or your company more personal and give it a face—by creating videos with yourself and your employees as the stars.
Videos are fun to share. This is the principle behind viral videos—we love to watch them, email them, and share them on Facebook. A study found that videos are more likely to be ‘liked’ on Facebook than text. This means that more people will be exposed to your brand and your ecommerce website.
Videos build loyalty and promote confidence. People love to do business with a company that has a face; it comes closer to duplicating the in-person shopping and buying experience. People love to “see what they’re buying”, so product video can mean the difference between buying from your site and not.
Syndication makes it easy to share. You can spread video around liberally thanks to the huge number of online hosting websites. It’s easy to accomplish by encouraging others to share your video—and it increases impact exponentially.
EMG can help you determine whether
- You can utilize existing video pertinent to your business for increasing interest value; or
- You need to produce video specific to your business for maximum impact.
Regardless of how video needs to be incorporated into your site, EMG has the resources and the experience to make it happen.