iconic

MAKE PRODUCTS COME ALIVE ONLINE

You've made a considerable investment to drive traffic to the pages of your online store by:

• saving shoppers precious time at home (or work) vs. making a trip to the store;
• giving shoppers exactly what they're looking for vs. a wasted trip to the store;
• offering a price shoppers want to pay vs. wondering if there is a better price elsewhere;
• ensuring a pleasant, efficient checkout process vs. waiting in line.

So don't stop there! Enterprising retailers are well positioned to win the fight for existing shoppers and existing dollars they will spend – by reinforcing their website content, offering unparalleled accessibility and providing new levels of customer service. "Wowing" consumers with the process of buying online, as much as with the product being purchased, is becoming increasingly important.

Deciding Which Products to Enhance

The first step to develop product tours for your website is to decide what items will benefit from enhanced views, and what features will do the job. Selling cookware, exercise equipment, fishing, hunting or camping gear? Video is going to do a better job of putting the prospect in a buying frame of mind than all the copy you can muster. Introducing a new service or a product that requires detailed assembly or use instructions? You can explain why it’s different in 30 to 60 seconds of video compared to pages of text. But, for a product that is a known quantity, easy to explain or understand, video may not be warranted. In fact, it may complicate the issue. Our staff can help you make selections that will give you the most bang-for-your-buck by drawing on our experiences with other clients.

Zoom, Flip, Spin, Change, Color... Buy

Let customers explore your product as they do in a store by providing the tools for virtual touching, turning, and examining closely from every angle. With 360° rotation video and interactive zoom features, you can make certain shoppers view every detail from every angle. Available colors and alternate view or lifestyle photos guide shoppers to make informed buying decisions. There are some products that demand star treatment, while others are done justlice with minimal enhancement. Utilizing the latest technology will improve your customer's experience and stimulate purchase.

Technically Speaking

Regardless of the options selected for product enhancement, delivery will make or break the experience for consumers. There are sites that rise to the task in regards to effort, but fall short in technical expertise. Selecting the right technology for the job is critical to maximizing your investment. We are experts at developing delivery methods customized to our clients' needs, limitations, and levels of expertise. We can work with your inhouse IT department, or become your IT department. Our goal is to make you self-sufficient, not dependent on outside sources for every little thing.