1. Domain name

This is your web address (www.whatever.com).

We recommend that you have us register your name for you if you don't have one. Yes, you can do it...but we can SAVE YOU MONEY and handle the DNS (technical) setup to "point the name" to whatever website we design for you.

Additionally, too many people FORGET about this once a year invoice and can potentially lose their name. Having us handle it makes sense - we will register it in your name and set it up on our hosting servers.

2. Web Design/Developer

Someone must plan and build your site. The complexity determines the cost and there are many variables.

A web designer develops the visual graphic aspects that give the site pizazz, with attention given to marketing and branding in order to drive people to react to visual stimulation.

A web developer transforms these visual graphic elements into a site that is functional, accessible, efficiently coded, and highly compatible. The design and development phases serve very different purposes, but they are equally important.

3. Web Host

Someone must host your domain name and data to display on the website so that whoever types in your address, or finds your link in the search engines, will see the website. EMG sets up hosting for clients with support that may include scripting for dynamic sites, admin access portals, monthly web traffic STATS, 10 email addresses @yourdomainname.com, 10 hrs. allotted for monthly maintenance, 10 hrs. for support questions from client personnel via email or phone.

EMG can also work with your existing web host if access codes are provided.

ELEMENTS OF A WEBSITE

The most important element is to provide visitors with quality information. The best websites not only provide information about the business, products and services – but also anticipate and answer questions visitors may have.

Studies show that the average attention span of a web-surfer is only a few seconds. A very short opportunity exists to grab them and keep them at your site. This makes design the first important factor, closely followed by navigation that is consistant and somewhat entertaining.

Another important element is timely updates. EMG strives to create websites that clients can update in-house to keep visitor interest high. You should have control of changing elements on your site, without the need for code writing experience. Opting for a dynamic site will allow you to automatically change your content based on changes to your business, like stock items, prices, articles, services and more through an easy-to-use administrative portal to your site.

Promoting your website is the next step after having designed and developed one. The best way to do this on the web is by using the search engines. After all, the people you want to visit your site have no other choice to find you except from the search engines, unless they already know of your site. This is normally done through a search engine optimization process directly on your site. Other forms of promoting a site are; paid advertising with the search engines and inbound links from other related or non-related sites.

There are approximately 970 millions Internet users, 15% of the world's population. Thus it is a most efficient way to get potential customers. The moment your potential customers see that you do not have a website, they will think you are not serious about your business and they will hesitate to get committed with you. In contrast, if you have a nicely designed website, potential customers are inclined to get to know more about you. Then you can explain to them why your products are great or how excellent your services are and, finally, win over their hearts.

Your web site is your identity, make sure you have a strong one! EMG specializes in websites that deliver maximum impact with optimum performance. We are not the "cheapest" web designer/developer you will find. But you get what you pay for! If you want a high-quality site, custom built to suit your company's needs – then EMG can deliver. If you want a cheap "off the shelf" website just to say you have one, then we are not for you.